Privacy Policy

Effective Date: August 30, 2025

We understand that you choose to share your personal data with Attiredro based on trust. We take your privacy and security seriously and are committed to processing your personal data in a fair, transparent, and reliable manner. We will take all reasonable and necessary steps to protect your information from misuse and maintain its security.

We believe it is important for you to have a clear understanding of how we use your personal data. Therefore, we encourage you to carefully read this Privacy Policy (the “Policy”), which details our privacy practices and your rights and choices regarding your personal data.

Data We Collect About You

Personal data (or personal information) refers to any information that directly or indirectly identifies an individual and does not include de-identified, anonymized data.

We may collect, use, store, and transfer various types of personal data about you, which are categorized as follows:

• Identity Data: This includes information that directly identifies you, such as your name, username or unique identifier, title, date of birth, and gender.

• Contact Data: This includes your billing address, shipping address, email address, and contact phone number.

• Financial Data: includes your bank account information, payment card number, and related payment verification information (used only for transaction processing; sensitive payment passwords are not stored separately).

• Transaction Data: includes payment records between you and us, order details, product or service name, quantity, price, and transaction status.

• Technical Data: includes the Internet Protocol (IP) address you use to access the Attiredro website, login time and status, browser type and version, time zone setting and geographic location (only accurate to the region level, not specific location), browser plug-in type and version, operating system and device platform, and basic device technical parameters (such as device model and system version).

• Personal Preference Data: includes your account username and password (encrypted storage), order history, product or service preferences, submitted feedback, and survey responses.

• Usage Data: includes the pages you visit on the Attiredro website, duration of stay, navigation path, clicks on products or services, favorites, and shopping cart additions.

• Marketing and Communication Data: This includes your preferences regarding whether you consent to receive marketing communications from us, your interactions with marketing content (e.g., opens, clicks), and your preferred communication methods (e.g., email, SMS).

In addition, we may collect, use, and share aggregated data (e.g., user age distribution statistics, access rates for specific features, etc.). Although such data is derived from personal data, it has been stripped of all identifiers and is not considered personal data under legal regulations. It cannot be directly or indirectly linked to your identity. For example, we may aggregate user usage data to calculate the percentage of users visiting the “New Products” section of our website. However, if aggregated data is combined with your personal data in a way that identifies you, the combined data will be considered personal data and will be processed strictly in accordance with this Policy.

We do not collect any “special categories of personal information,” which includes information about your race or ethnicity, religious or philosophical beliefs, sex life or sexual orientation, political opinions, trade union membership, health, genetic data, or biometric data. We also do not collect information related to criminal convictions or criminal records.

If You Fail to Provide Personal Information

If we are required by law or regulation, or under the terms of your contract with Attiredro, to collect certain personal data, and you fail to provide it, we may be unable to fulfill our obligations under the contract (for example, providing you with the agreed-upon goods or services). In such circumstances, we may need to cancel your contract for products or services with us. If this occurs, we will promptly notify you through the contact information you have provided (e.g., SMS or email) and provide the specific reasons.

How We Collect Your Information

We collect your personal data in a variety of ways, ensuring that the collection process is transparent and in accordance with your wishes:

• Direct Interactions: You may proactively provide your identity, contact, and financial data by filling out forms on the Attiredro website, sending us mail, emailing us, or contacting customer service directly. Specific scenarios include:

– Purchasing our products or services;
– Registering for an account on the Attiredro website;
– Subscribing to our exclusive services (such as membership benefits and new product notifications);
– Signing up to receive marketing communications from us;
– Participating in events, promotions, or surveys we initiate;
– Providing us with feedback, suggestions, or complaints.

• Automated Technologies or Interactions: When you visit and use the Attiredro website, we may automatically collect technical data about your device, browsing behavior, and usage patterns through cookies and other similar technologies (such as web storage and pixel tags). This data is collected only to optimize website functionality and user experience and is not used beyond what is necessary.

How We Use Your Personal Information

We use your personal information only for legitimate and necessary purposes, including:

• Providing Products and Services: To fulfill your contract with us, we use your personal information to provide services, including processing your order payment, arranging product shipments, sending order confirmations and shipping updates, handling returns or exchanges, creating and maintaining your personal account, allowing you to review purchased products, and answering inquiries about your orders or services.

• Marketing and Advertising: Based on your authorization or legitimate business needs, we use your personal information to conduct marketing activities, including sending you Attiredro marketing information and product or service introductions via email, SMS, or post. We also use your personal information to optimize your service experience based on your purchase history and preferences, displaying product or service advertisements tailored to your needs on the Attiredro website, and ensuring that the marketing content you receive is more relevant to you.

• Security and Fraud Prevention: To protect the security of your account and transactions, we use your personal information to identify, investigate, or respond to potential fraud, illegal activity, or malicious activity (such as unusual logins or fraudulent orders). If you register and use our services, you are responsible for keeping your account credentials confidential and not disclosing your username, password, or other access information to any third party. If you suspect your account has been compromised, please contact us immediately.

• Communicating with You: To provide superior customer support and continuously improve our services, we will use your personal information to communicate with you, including responding to your inquiries, complaints, or suggestions, informing you of service updates or policy changes, and inviting you to participate in service satisfaction surveys. This use is in our legitimate interests and is intended to maintain positive user relationships and improve service quality.

Information Disclosure

We strictly protect your personal information and will not disclose your personal data to any third party without your explicit consent. We may disclose your information only in the following legally required or necessary circumstances:

• Legal Requirement: If we are required to disclose your personal information pursuant to laws and regulations, or as required by judicial or administrative regulatory authorities (such as subpoenas, court judgments, or administrative orders), we will cooperate in providing the necessary information in accordance with the law.

• Protection of Rights: We may disclose relevant information when we reasonably believe that disclosure is necessary to protect Attiredro’s legitimate rights and interests, your personal rights, or the legal rights, property, and safety of other users or third parties (e.g., responding to malicious complaints or preventing personal safety risks).

• Business Transfer: If Attiredro undergoes a merger, acquisition, asset sale, or other major business change, your personal information may be transferred to the new operating entity as part of the business assets. In such circumstances, we will ensure that the new entity strictly adheres to the protection requirements of this Privacy Policy and provide you with reasonable notice prior to the transfer.

• Service Assistance: To ensure the smooth provision of services (such as payment processing, data security maintenance, and customer service support), we may share necessary personal information with service assistance providers that Attiredro directly partners with. These assistance providers may access your information only to provide services to us and are subject to legal and contractual obligations to strictly protect your privacy. They may not use your information for any other purpose and are required to provide us with regular feedback on their information protection status.

Cookies

To enhance your user experience, we may use cookies when you visit the Attiredro website. Cookies are small text files stored on your device (computer, mobile phone, etc.) that collect only necessary information about your website usage and do not contain sensitive personal data. By using cookies, we can remember your account login status, shopping cart information, and preferences, analyze website traffic, and optimize website design and functionality.

The types of cookies we use include:

• Essential cookies: These cookies are essential for the operation of the Attiredro website and enable you to browse the website and use core functionality (such as remembering items in your shopping cart, maintaining account login status, and completing the checkout process). If you disable these cookies, some basic services (such as ordering and logging in) may not function properly, and their functionality cannot be replaced by other means.

• Performance cookies: These collect data about your use of the Attiredro website (such as pages visited, activity history, duration of visit, error messages encountered, etc.). This data is used solely to analyze and optimize website performance and user experience (such as improving page loading speeds and fixing functional bugs). No additional personally identifiable information is collected, and the data is aggregated and processed anonymously.

• Functionality cookies: These cookies allow us to remember your personalized settings (such as your language, region, and account display preferences), eliminating the need for you to re-set them each time you visit, providing a more personalized user experience. These cookies do not collect any additional information beyond what is required for their settings.

• Advertising cookies: These cookies are used to deliver ads for Attiredro products or services relevant to your needs, control the frequency of ad display (to avoid repeated delivery), and measure the effectiveness of marketing campaigns (such as click-through conversion rates). This ensures that the ads you receive are more relevant to your purchasing preferences and minimizes irrelevant advertising interruptions.

You can manage the use of cookies through your browser’s settings, including reviewing stored cookies, deleting existing cookies, or opting out of receiving new cookies. Please note that if you choose to disable some or all cookies (especially essential cookies), this may affect your experience on the Attiredro website and cause some features to malfunction.

Data Security

We employ multiple layers of security measures to ensure that your personal information is processed in accordance with this Privacy Policy, including:

• Technical Protection: We use data encryption technology (such as Secure Sockets Layer (SSL)) to protect sensitive information (such as payment details and account passwords) during transmission. We limit access to personal data to internal personnel through access control and operation logging, authorizing only necessary personnel to use data within their responsibilities.

• Management Standards: We establish strict personal data processing procedures, provide privacy protection and confidentiality education to all employees who access data, and sign confidentiality agreements. We conduct regular data security audits to identify potential security risks and promptly address vulnerabilities.

Despite the implementation of these reasonable security measures, the internet environment is inherently risk-free, and we cannot guarantee the security of the information you provide. Attiredro assumes no liability for losses or damages resulting from accidental disclosure not caused by our intent or gross negligence (such as force majeure or third-party attacks).

By using our services or providing personal information, you consent to us notifying you electronically via email, text message, or other electronic means regarding service-related security tips, privacy policy updates, or account management matters. If a system vulnerability occurs that may affect the security of your information, we will promptly notify you through a website announcement or by using the contact information you provide. You also have the right to request written notification of such information. To request free written notification (or to withdraw your consent for electronic notification), please contact us at [email protected].

Attiredro’s website may contain links to other platforms (for convenience only, not third-party commercial platforms). The information collection and privacy practices of such platforms may differ from this Policy. We are not responsible for their content or privacy practices. We recommend that you carefully review the privacy policies of the relevant platforms before visiting them.

Do Not Track

Please note that there is currently no unified industry standard for handling “Do Not Track” signals, and the functionality and effectiveness of “Do Not Track” settings vary across browsers. Therefore, when our systems detect a “Do Not Track” signal from your browser, our data collection and use practices will not change. We will continue to process your information in accordance with this Privacy Policy, within the lawful scope, and in accordance with your authorization and legal requirements.

Your Rights

Under relevant data protection laws and regulations, you have the following rights regarding the processing of your personal data, and we will actively cooperate with you in exercising your rights:

• Right of Access: You have the right to request a copy of the personal information Attiredro stores about you, and to understand the type of data collected, the purpose of processing, the storage period, and the disclosure of that data.

• Right of Correction: If you discover that the personal information Attiredro holds about you is inaccurate (e.g., incorrect contact address) or incomplete (e.g., missing order history), you have the right to request that we promptly correct or supplement it.

• Right of Erasure: You have the right to request that we delete your personal information, subject to legal requirements (e.g., if the data is no longer necessary for the processing purpose or you have withdrawn your consent).

• Right to Object and Restrict Processing: You have the right to object to our use of your personal information for non-essential purposes, such as marketing, or to request that the processing of specific information be restricted (e.g., only for after-sales protection purposes and not for marketing).

To exercise these rights, you can submit a request through the contact channels listed on the Attiredro website (e.g., customer service email, online form). We will verify your identity and provide feedback on the results of the processing within the legally prescribed timeframe (generally no more than 30 business days).

Please note that your rights may be restricted by laws, regulations, or contractual agreements and may not apply in all circumstances. For example, to meet statutory requirements such as tax filings and transaction record retention, we may not be able to delete information related to completed orders. If the processing of information is directly related to the performance of a contract (e.g., ensuring the accuracy of shipping addresses), you may not be able to object to or restrict such processing. In such cases, we will provide you with the specific reasons and legal basis.

We process your information primarily to perform our contract with you (e.g., fulfilling an order) or to pursue legitimate business interests (e.g., optimizing services, enhancing user experience, and conducting compliant marketing). If your information is transferred to Attiredro’s subsidiaries or affiliates (for collaborative service provision only), we will ensure that the transfer complies with data protection requirements. You can contact us at any time to learn more about these safeguards.

International Data Transfers

If necessary for business purposes, we may transfer your personal information outside the HONG KONG. Privacy laws may vary by region, but we strictly adhere to relevant regulations regarding international data transfers and implement the following safeguards to ensure the security of your information:

• Execute contractual clauses with the recipient that adhere to international standards, clearly defining the recipient’s data protection obligations;

• Utilize encryption technology for transferred data to prevent data leakage or tampering during transmission;

• Transfer data only to recipients that have passed our data protection assessment and regularly review the recipient’s implementation of these safeguards.

Before any data transfer, we will notify you of the purpose of the transfer, the recipient’s location, the specific safeguards, and potential risks, via email or website notification. You have the right to request more information about the data transfer (such as the recipient’s name and contract terms). If you disagree with the transfer, you may contact us to discuss alternatives (such as adjusting the way we provide our services).

Data Retention

We retain your personal information for the minimum necessary period and for a reasonable period. The specific retention period is determined based on the purpose of the information and legal requirements:

If you place an order on the Attiredro website, we will retain order-related information (such as transaction records and delivery addresses) after the order is fulfilled until the expiration of the statutory retrospective period (such as the retention period required for tax reporting), or until one year after the termination of your business relationship with us (to handle post-sales disputes and complaints).

Your account information (such as username and contact information) will be retained after you cancel your account until the expiration of the statutory period required, after which it will be anonymized or deleted.

Marketing and usage data (such as ad interaction records and browsing behavior) will only be retained for six months after the end of a marketing campaign or for as long as is necessary to optimize our services. After this period, it will be automatically deleted or anonymized.

If the information is no longer needed for any legitimate purpose (e.g., after the retention period has expired, or you have requested deletion and there are no regulatory restrictions), we will proactively initiate a data cleanup process to ensure that the information is securely deleted and not retained or reused.

Data Deletion

Under data protection laws, you have the right to request that we delete your personal data in the following circumstances:

You believe we no longer need to process your personal data (e.g., service termination, no after-sales or compliance needs);

You have withdrawn your consent to the processing of your information (and there is no other legal basis for processing);

You object to our processing of your information (e.g., for marketing purposes);

The collection or processing of your personal data violates laws and regulations;

Other circumstances where deletion is required by law.

You can submit a deletion request to [email protected]. We will verify your identity and assess the feasibility of deletion (e.g., whether there are any compliance restrictions) within 5 business days of receiving your request. If deletion is possible, we will complete the deletion within 15 business days and send you a confirmation of deletion. If deletion is not possible due to legal requirements (e.g., retaining transaction records) or contractual obligations (e.g., protecting warranty rights), we will provide you with the specific reasons and the retention period for the information, and ensure that the information is used only for compliance purposes and not for other purposes.

Data Correction

If you discover that the personal information Attiredro holds about you is inaccurate (e.g., misspelled name, changed phone number) or incomplete (e.g., missing order records), you have the right to request that we promptly correct or supplement it. You can submit a correction request by the following methods:

Log in to your Attiredro account and modify basic information (e.g., contact information, shipping address) in the “Personal Center – Information Management” section. The modification will take effect immediately.

For information that cannot be modified (e.g., historical order data, financial records), you can email [email protected] and provide proof of identity (e.g., a photo of your ID, account screenshots) and details of the information to be corrected. We will verify and process the correction within three business days and provide you with feedback via email on the results.

We will maintain a log of all corrections to ensure traceability. We will also review and update any associated data (e.g., shipping addresses in order information) to prevent inconsistencies that could impact your rights.

Children’s Privacy

None of our services are intended for minors under the age of 18 (hereinafter referred to as “Children”), and we do not intentionally collect any personally identifiable information from children. If you are a parent or legal guardian and become aware that your child has provided us with personal data (e.g., registering an account or submitting an order) without your consent, please contact us immediately at [email protected] and provide proof of your identity, your child’s details, and proof of relationship.

After verifying the situation, we will take necessary measures within 7 business days to permanently delete the child’s personal data (including account information, orders, contact information, etc.) from our systems and ensure that the data cannot be restored or reused. If, through technical testing or user feedback, we discover that a child’s personal data has been collected without parental or guardian consent, we will immediately initiate the data deletion process and suspend the relevant account’s access to prevent further dissemination of the information.

Policy Changes

We reserve the right to amend this Privacy Policy based on legal and regulatory updates, business adjustments, or technological developments. Policy changes will only apply to information processing activities after the effective date of the changes and will not retroactively affect processing activities prior to the effective date.

If there are significant changes to this policy (such as expanding the scope of information collection, adjusting disclosure rules, or changing how rights are exercised), we will notify you through the following methods:

A prominent notice of the policy update will be posted on the Attiredro website homepage for at least seven days;

A policy change notification will be sent to your registered email address or mobile number, clearly stating the changes and their effective date;

If you are logged in to your account, a policy change notification will pop up when you visit the website, requiring you to confirm your reading before continuing to use the service.

We recommend that you regularly visit the “Privacy Policy” page on the Attiredro website to review the latest version. Your continued use of our services after policy changes take effect constitutes your full reading, understanding, and acceptance of the updated Privacy Policy. If you disagree with the changes, you may cease using the service and request to cancel your account. We will process your personal data in accordance with applicable regulations.

Contact Us

If you have any questions, concerns, or suggestions regarding this Privacy Policy or how we handle your personal data, please feel free to contact us at any time through the following methods:

Email: [email protected]

Contact Instructions: When sending an email, please specify “Privacy Policy Inquiry” or “Personal Data Request” and provide your name, account information (if any), and specific request so that we can more efficiently handle your inquiry.

We will provide an initial response within 1-2 business days of receiving your inquiry. For requests that require verification or processing (such as data correction or deletion), we will complete the processing and provide feedback within the legally prescribed timeframe to ensure your privacy rights are fully protected.